|
Corporate Identity
Amwal’s brand personality is finely encapsulated in its corporate identity which has developed alongside its growth, portraying the Firm’s track record, strengths, sharpness, innovation and integrity.
The open circle at the base represents the Firm’s solid foundation, heralding the transition to a new phase of growth and excellence, magnifying and capturing opportunities in the industry.
Designed around the first letter of the Firm’s name, the three red upward sweeping lines are inspired by sharp Arabian swords, and portray the exponential growth that Amwal has achieved in its three business lines during the past eight years. They also reflect the Firm’s proactive approach towards market opportunities.
The combination of the contemporary blue typeface and the classic serifs conveys the Firm’s innovative approach and commitment to integrity and trustworthiness.
The identity reflects Amwal’s vision of being the leading investment banking, asset management and wealth management firm in Qatar and its regional markets of choice.
|